Paul Baron — Creative AI Product Leader
Paul Baron is a creative and technical product builder passionate about crafting digital services that help people become better versions of themselves. Swiss-French, with 20+ years of multicultural experience in Geneva, London, Tokyo, Berlin, and Paris.
Summary
As a senior AI product manager with 20+ years of experience and a background in Design, UX, User Research and Tech, Paul has helped scale a regulated MedTech startup to 100,000 patients, launch a SportsTech product to 1 million runners, and worked in DeepTech to bring AI voice recognition to the masses.
Work Experience
HelloBetter (2022–2025) — Senior Product Lead
Accelerated growth to 100K patients despite adverse regulatory landscape, through product leadership, AI/ML integration, UX leadership, Product Ops, and team mentorship.
Dadditude (2020–2022) — Co-founder
Founded and grew app in the underserved space of Paternal Wellbeing to 6K monthly uniques, 500 paid subscribers, and 20K followers on Instagram.
Snips AI — SONOS (2017–2020) — Principal Product Manager
Built products and services for voice recognition. Led a team of PMs at Snips.ai, a fast growing AI ML startup acquired by Sonos.
AQ (2005–2017) — Co-founder, Managing Director
Co-founded a digital products studio in Tokyo. Clients include Airbnb, Google, ASICS, AccorHotels, Mozilla. Conceived and product managed ASICS' marathon training app My ASICS for 6 years.
Nokia R&D (2005) — Interaction Design Research, Tokyo
Research mission exploring mobile tech trends and future mobility experiences as part of Nokia Design.
Honda R&D (2002–2005) — Future Interaction Concept Researcher, Tokyo
Elements of work were implemented in the Honda FCX concept car presented at the 2005 Tokyo Motor Show.
Side Projects
- BunBun AI (2026) — AI-powered conversational learning for everyday social interactions
- YDUN Fitness Progress Dashboard (2025) — Fitness studio platform visualizing workout trends and progress
- Flexbase (2025) — Social network for sporty people, built with Lovable
- Else (2024) — Screentime control app; teens reported 25% decrease in phone use
- Tokyo Art Beat (2004–2021) — Co-founded leading Tokyo art and design platform
- Tchokin (2017) — Fintech chatbot for financial literacy
- PetitRocket (2013) — Space game for kids, beta-tested by NASA astronauts
- HITOTOKI (2007–2016) — Online literary project collecting location-tied stories
- Location-based Gaming (2004) — Featured in Wired Magazine
- Moblogging Conference (2003) — Co-organised mobile tech conference in Tokyo
Worked With
Airbnb, Orange, Google, ASICS, AccorHotels, Mozilla, Lumosity, Lionbridge, Nokia, Red Bull
LinkedIn | Email